Our client, SteelSeries, recently announced the availability of the SteelSeries Nova 5 in Malaysia first and looking to reach out Malaysia media.
Putting on my customer/media focused hat, I did some research to identify additional game media in Malaysia and put them on the mailing list for the press release.
As a result of this research, we identified Geekception by Emmanuel – a Nigerian YouTuber based in Malaysia. A check on his YouTube channel showed he regularly review gaming related accessories and the SteelSeries Nova 5 would be the perfect match with him.
After sending the press release, Emmanuel replied and requested for a unit for review with the condition of a keeper unit. We shared this with the client and they agreed to this.
As a result, we got an earned media of an unboxing video. When I shared with a fellow colleague, he said the production was like as it was done inhouse for marketing purposes.
Researching on the media and sending them a relevant press release helps to increase the chance of coverage.
This unboxing video is part one of his video review and the second part , the full review, will soon appear on YouTube channel “Geekception”.
Hello,
I’m Aaron
Embarking on a humble return to the communications industry, I am excited to take on the role of PR Project Manager at Gloo PR. With a background in channel sales, relationship management, and event coordination, I bring a grounded skill set to enhance Gloo PR’s projects.
My extensive experience representing software companies across Southeast Asia, Korea, Australia, and New Zealand positions me as a valuable asset in orchestrating successful public relations campaigns.
Backed by the completion of the Oracle Java Programming course, I am well-prepared to navigate the intricacies of modern communication strategies, making me a modest yet invaluable addition to the Gloo PR team.
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